Ask the Experts Webinar

Following on from Introduction to Category Management, this session looks at the process of undertaking a category analysis. In order to undertake a category analysis, there needs to be an assessment of supply and demand, clear objectives, and an evaluation of potential opportunities. In terms of outputs, there needs to be a clear business case and implementation plan. The session will provide you with a practical and workable framework for analysis using tried and tested tools and techniques. There will also be worked examples from the healthcare sector and the opportunity to ask further questions.