Ask The Expert - Undertaking Category Analysis in Public Healthcare Procurement
This session looks at the process of undertaking a category analysis. In order to undertake a category analysis, there needs to be an assessment of supply and demand, clear objectives, and an evaluation of potential opportunities
Following on from Introduction to Category Management, this session looks at the process of undertaking a category analysis. In order to undertake a category analysis, there needs to be an assessment of supply and demand, clear objectives, and an evaluation of potential opportunities. In terms of outputs, there needs to be a clear business case and implementation plan. The session will provide you with a practical and workable framework for analysis using tried and tested tools and techniques. There will also be worked examples from the healthcare sector and the opportunity to ask further questions.
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